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  • Adults Collection

  • Kids Collection

  • Check out our kids range to create your own mini me
  • Rep Ur Flag

  • Introducing the "Rep Ur Flag" Tees, the perfect way to showcase your pride and connection to the vibrant culture of the Caribbean.

Adults Collection

Shop Now

Kids Collection

Check out our kids range to create your own mini me Shop Now

Rep Ur Flag

Introducing the "Rep Ur Flag" Tees, the perfect way to showcase your pride and connection to the vibrant culture of the Caribbean. Shop Now

Customer Testimonials

I’m a firm believer in supporting small businesses over large companies & when I came across the It’s a LDN Fing brand, being a south Londoner "born & bred” I knew this was a true match.
I’ve since purchased a black cotton v-neck t-shirt, which is well fitted, true to size and has stayed that way, both in the colour and size through numerous washes
I’ve also got the grey hoodie which is extremely comfortable and warm.
I have and will continue to recommended this clothing line and it’s creators/designers

Pippa Mcleod, South London UK

I was so happy to finally find products that repped where I was from. I moved to Amsterdam but very much still a Londoner. The ordering of the items was so easy and the delivery was speedy. The hoodie jumper is so cosy!! The tote bag is so handy to have for a quick trip to the shops and my son's babysuit just looks super cute on him. His passport may say his Dutch but his soul says LONDONER.

Fran, Amsterdam NL (South London UK)