I’m a firm believer in supporting small businesses over large companies & when I came across the It’s a LDN Fing brand, being a south Londoner "born & bred” I knew this was a true match.
I’ve since purchased a black cotton v-neck t-shirt, which is well fitted, true to size and has stayed that way, both in the colour and size through numerous washes
I’ve also got the grey hoodie which is extremely comfortable and warm.
I have and will continue to recommended this clothing line and it’s creators/designers

Pippa Mcleod, South London UK

I was so happy to finally find products that repped where I was from. I moved to Amsterdam but very much still a Londoner. The ordering of the items was so easy and the delivery was speedy. The hoodie jumper is so cosy!! The tote bag is so handy to have for a quick trip to the shops and my son's babysuit just looks super cute on him. His passport may say his Dutch but his soul says LONDONER.

Fran, Amsterdam NL (South London UK)