It’s more than just clothing. It’s a nod to the bus stop stories, to the streets that raised us. Morley’s chicken after school, and late-night pirate radio. For the ones who remember when streetwear was just “what we wore”.

Every item is a quiet shoutout to your ends. A reminder that style didn’t come from catwalks — it came from us.

It’s not for everyone. Just the real ones.

I’m a firm believer in supporting small businesses over large companies & when I came across the It’s a LDN Fing brand, being a south Londoner "born & bred” I knew this was a true match.
I’ve since purchased a black cotton v-neck t-shirt, which is well fitted, true to size and has stayed that way, both in the colour and size through numerous washes
I’ve also got the grey hoodie which is extremely comfortable and warm.
I have and will continue to recommended this clothing line and it’s creators/designers

Pippa Mcleod, South London UK