REP THEIR ENDZ FROM DAY ONE
Built for little ones repping big pride
EAST LONDON
EAST LDN — where style, hustle and creativity meet.
Give your little one that real LDN flavour. Whether it’s North, South, East or West — this hoodie lets them rep where they’re from with pride.
Made for everyday movement, this premium kids hoodie is soft, durable and built to keep up. From playground energy to chilled family days, it delivers comfort, style, and a strong sense of identity.
Part of the Rip The Endz collection — because where you’re from isn’t just a place, it’s part of who you are.
Why they’ll love it:
• Soft, cosy feel for all-day comfort
• Strong, durable fabric for play, wash, repeat
• No drawcords for added safety
• Front pouch pocket for essentials
• Clean, bold print that stands out
Fabric & Fit:
• 50% cotton, 50% polyester
• Midweight fleece with reduced pilling
• Ribbed cuffs and hem for a snug fit
To keep the print fresh, wash inside out with similar colours.
We make each piece just for you once you place your order, so it might take a little longer to reach you. We don’t do mass production — it’s about quality, not quantity. Big respect for supporting a more thoughtful way of doing things.
Delivery:
2–7 business days production + 2–7 business days UK & EU shipping
International: 2–4 weeks
Disclaimer: Due to the fabric properties, the White colour variant may appear off-white rather than bright white.
| LENGTH (inches) | CHEST (inches) | SLEEVE LENGTH (inches) | |
| XS | 19 ¾ | 29-33 | 23 ½ |
| S | 21 ¼ | 33-37 | 26 ½ |
| M | 22 ½ | 37-39 | 27 ¾ |
| L | 24 | 39-41 | 30 ¼ |
| XL | 25 ½ | 41-43 | 33 |
| LENGTH (cm) | CHEST (cm) | SLEEVE LENGTH (cm) | |
| XS | 50.2 | 73.7-83.8 | 59.7 |
| S | 54 | 83.8-94 | 67.3 |
| M | 57.2 | 94-99 | 70.5 |
| L | 61 | 99-104.1 | 76.8 |
| XL | 64.8 | 104.1-109.2 | 83.8 |
Age restrictions: For children
EU Warranty: 2 years
Other compliance information: Meets the formaldehyde, flammability, lead, cadmium and phthalates level requirements. Meets the small articles requirements.
In compliance with the General Product Safety Regulation (GPSR), iT'S A LDN FiING ensures that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact us at customerservices@itsaldnfing.com or write to us Nieuwe Uilenburgetstraat 131, Amsterdam, NL.